Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.”

Crisis 64

Crisis Ethics Financial Conference 64

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week.

Ethics 92

Ethics Healthcare Government Energy 92

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. According to the announcement, Linkfluence earned about $20 million in sales in 2020. Little did we know we’d be in that place for more than a year. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. There are various stats about how many actual journalists work for media publications vs. brand journalists, with the scales increasingly tipping toward the brand folks.

Journalism 50

Journalism Report Enterprise Interviews 50

PR in High Definition

JANUARY 17, 2017

Igniting public understanding about Fintech: The UK has been named a global Fintech hub, and rightly so. That’s before we’ve even talked about the blockchain industry, which is slowly changing how transactions – effectively one of the cornerstones of modern society – are conducted and recorded. Here’s a few of my top bets so far.

Technology 48

Technology Automotive Retail Banking 48

ZudePR

MARCH 22, 2018

1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I knew about self-publishing – the subject of that SumoMe guest post – but didn’t know anyone who’d done it, and knew not how it worked. 2 Doing the Research It was February 2016. Table of Contents.

Writing 83

Writing Google Blogging Exercises 83