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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video.

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How can brands benefit from TikTok influencers?

Prohibition

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. With more than 1 billion active users in 2022, over 3 million of those are deemed to be influencers on the app.

Brand 118
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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

Singer and Eurovision Finalist 2016. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. And again, wishing you all the best for your “Best PR Professional in Europe 2022”! Bye bye! . Poly Genova. Hi, Maxim! Mai Anh Le.

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Moving to the Metaverse? Top 3 Brands Utilising Virtual Influencer Marketing

Prohibition

She first started posted on Instagram, back in April 2016, but as of today she has a following of over 3 million. In early 2022, Samsung debuted their own influencer, a digital avatar named Zero who had been created by Offbeat Media Group, to promote its new Samsung Galaxy S22. pic.twitter.com/7rsuM88CLy.

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Three top tips to help you find the right social media influencers for your brand

Prohibition

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year ! Get in touch with us today to find out more.

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My 2023 Annual Review

Doctor Spin

My 2023 Annual Review My 2022 Annual Review My 2021 Annual Review My 2020 Annual Review My 2019 Annual Review My 2018 Annual Review My 2017 Annual Review My 2016 Annual Review My 2015 Annual Review My 2014 Annual Review Please support my blog by sharing it with other PR- and communication professionals.