Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. What’s a PR Firm or Marketing Agency to Do? 4) Focus on efficiency.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. WooPitch (@WooPitch) March 30, 2017. 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 12

Technology Software Company Marketing 12

Beyond PR

DECEMBER 13, 2016

According to a recent research report by the Content Marketing Institute , Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results?

Content Marketing 40

Content Marketing Trends B2B Analytics 40

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. Native ads are not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 21, 2017

Now, more than ever, marketing is a discipline requiring vigilance, strategy and smart data management. 2) Marketing and sales alignment is one of those recurring thematic topics. Despite all the attention, as a business community, we still seem to struggle with getting this right. Talk to us or refer a colleague !

Marketing 64

Marketing System Data Tools 64

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Beyond PR

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. By supporting the press through honest PR practices, by giving back to community, but upholding ethical standards in all that they do, companies can help ensure that the American dream and the laws that govern it stay in place permanently. Image source: The 2017 Cision State of the Media Report.

Brand 55

Brand Branding Government Ethics 55

MaccaPR

MARCH 2, 2017

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48