Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh?” Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Less mentoring, I suppose.).

Journalism 28

Journalism Radio Report Advertising 28

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Tom Pick | Webbiquity LLC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Flack's Revenge

MARCH 12, 2015

Mathew Ingram (@mathewi) March 10, 2015. Stacey Higginbotham (@gigastacey) March 10, 2015. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. We tried our best, but it wasn’t enough. And the company.

B2B 120

B2B Trade Shows Enterprise Banking 120

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. What’s a marketer to do? “To Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Buzzstream

JANUARY 17, 2018

With over 200 million monthly users , Pinterest is a great place to share your content. It’s especially vital if your content or product is tailored towards women. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 million users in 2014 – 2015 were women, and this trend is still prevalent today.

eBook 108

eBook Infographics Pinterest How To 108

Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. It prefers live TV interviews (vs. When Journalism Fails to Deliver (May 2016). Content Marketing Is So Last Year (January 2016).

Journalism 28

Journalism Guidelines Government Training 28