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The Top Tech PR Stories Of 2015

ImPRessions - Crenshaw Communications

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. ” And maybe your business.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. They get a new customer from LinkedIn every single week.

Internal 118
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Side note: I don’t think “Agility” existed as it does today until 2015. Most industry professionals recognize that PR and SEO work together. Notified said it can now monitor brand mentions on TikTok.

SEO 132
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Brand-to-brand collaboration. PR and communications predictions. My own predictions.

Marketing 168
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. all 210 U.S.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing.