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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Side note: I don’t think “Agility” existed as it does today until 2015. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. The model uses AI “transfer learning” which a company product manager likened to “next word auto suggestion” for sentiment analysis.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

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3 Crazy Helpful Insights for Your 2020 Social Media Strategy

PR 20/20

So tons of online users are joining closed communities on social media networks like Slack and Discord. Unlike those private communities we talked about above, YouTube allows for extremely robust analytics—enabling marketers to build smart strategies around the platform and meet audiences where they are. Can you blame ‘em?

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The Results Are In! 2015 Solo PR Pro Compensation Survey Insights Report

Solo PR Pro

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix. There’s some value to the self-analysis. It may include community relations, third-party endorsement, word-of-mouth, and reputation management.

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Future of PR: 2020 edition

Stephen Waddington

Please keep reading for the full analysis. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength.