Buzzstream
JANUARY 22, 2024
In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. For example: “write for us” AND “SEO” if I wanted the SEO industry.
Ishmael's Corner
AUGUST 24, 2014
As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. Here’s what I mean and why it’s important to put yourself out there.
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Sword and the Script
DECEMBER 21, 2021
Growth of independent journalism. “We 2014: Focusing on a Few 2014 Content Marketing Predictions. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . We are going to see more journalists build their own paid content channels – with or without backing from media outlets. third party tracking (e.g.
Ishmael's Corner
JANUARY 27, 2015
Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears.
Lauri Pehar Borsh
JANUARY 31, 2014
Originally published on the Jaffe PR Blog on Jan 22, 2014. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market.
Ishmael's Corner
MARCH 22, 2015
There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. For example, because communicators typically come from an English, mass comms or journalism background dominated by words, the transition to visual storytelling can be a challenge. This is one of those times.
Sword and the Script
MAY 11, 2019
For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.
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