2014 Data-Driven PR Journalism SEO 
Sword and the Script
DECEMBER 21, 2021
Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.
Shift Communications
JANUARY 5, 2015
When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. That SEO is dead and buried. The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. Journalism isn’t dead.
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