Cision
JANUARY 28, 2016
For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper! McDonald’s.
Cision
MARCH 29, 2016
According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.
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PR Conversations
APRIL 24, 2018
Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?
Cision
OCTOBER 14, 2015
The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.
Norton's Notes
NOVEMBER 22, 2014
Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. Owned digital media is one thing but many members (wrongly) saw a printed magazine (PR Week) as the only intrinsic benefit of being a CIPR member and numbers could be at risk here.
Maxim Behar
NOVEMBER 23, 2020
In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. In fact, I've been doing this for at least 40 years - first in journalism and then in business. As I took on a huge responsibility, I temporarily retired from the management of Davos.
Waxing UnLyrical
DECEMBER 11, 2013
It is rightly said that PR and journalism are interdependent. 2,938 crore (~$473.8M) by the end of 2014. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. The Monday and Saturday papers will remain unaffected. 94 crore (~ $15.1M) in FY 2012 to Rs.300
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