Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. A good pick for the holiday season, this book is an easy read offering lots of useful leadership tips and techniques. 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. Owned digital media is one thing but many members (wrongly) saw a printed magazine (PR Week) as the only intrinsic benefit of being a CIPR member and numbers could be at risk here.

Journalism 44

Journalism Print Industry Leadership 44

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. Owned digital media is one thing but many members (wrongly) saw a printed magazine (PR Week) as the only intrinsic benefit of being a CIPR member and numbers could be at risk here.

Journalism 28

Journalism Print Industry Leadership 28

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. What was your last PR job? Betsy Andersen.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60