Maxim Behar for “24 Chasa": "PR crisis management became routine"
Maxim Behar
NOVEMBER 23, 2020
In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. In fact, I've been doing this for at least 40 years - first in journalism and then in business. As I took on a huge responsibility, I temporarily retired from the management of Davos.
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