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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

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Media relations is thriving

Stephen Waddington

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106
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Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. 2,938 crore (~$473.8M) by the end of 2014. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. The Monday and Saturday papers will remain unaffected. 94 crore (~ $15.1M) in FY 2012 to Rs.300

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60
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The Top 10 Books of 2016 (According to Zude)

ZudePR

All 160 episodes since July 2014. Hot off the printed press. I’ve started a very specific gratitude journal. He a straight-laced but decent scientist who’s lost his zeal to corporate life. Jab Jab, right hook. The man’s crushing it. I don’t know what’s more impressive.

Writing 84