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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. In fact, I've been doing this for at least 40 years - first in journalism and then in business. And this will not be because advertising agencies are bad, or colleagues there are not creative.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 2,938 crore (~$473.8M) by the end of 2014. 94 crore (~ $15.1M) in FY 2012 to Rs.300

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. What was your last PR job? Betsy Andersen.

Apparel 106
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60