Cision

NOVEMBER 1, 2016

I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. I’ve heard this sounds like I’m a digital snake oil salesperson, but I’ve shared numerous examples publicly of how this has worked, as have other proponents of the model. That’s so sweet!

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Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

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Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

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PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Both texts provide useful consideration of channels (2014) or tools (1948) of the trade, with the modern text also focusing on messaging. For me, this probably highlights two things.

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Sword and the Script

DECEMBER 20, 2022

This may look different at each company/agency, but one example is at Franco, we sponsored a group of PR students at a Michigan university to complete the PESO Model certification.”. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

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Bianchi Biz Blog

JUNE 21, 2021

I wouldn’t describe this as a “fun” story, but it was heartbreaking, somewhat surreal and deeply meaningful to me to cover the story of my hometown newspaper, an institution that meant so much to the local community and gave me my start in journalism. How long have you been in journalism and how did you get started?

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PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. Précis about having a second post on Italian women in PR.

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Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Hopefully a lot. But where to start?

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Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. What was once the bastion of public relations, for example, is now the DIY news release, the book writer, the broadcast news reporter, the social media engagement specialist.

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ZudePR

MAY 31, 2015

An example of a hero of free authority: Jimmy Wales of Wikipedia.” Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. For me, as a local government employee, there are clear political boundaries. Internet lifestyle junkie.

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Communications How To Blogging Content Marketing 81