Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Employee advocacy can help you make that possible. If social media is part of your PR plan, involving employees can earn you serious benefits.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 198

Writing Communications Marketing B2B 198

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. . – Rachael Wolensky | ALM Media. More content marketers will get frequency right.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 144

Study Media Relations Media Measurement 144

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Way back in 2011, some employees at HubSpot had an idea.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post?

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. my day is somewhat at the mercy of the marketing industry. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111