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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. The PR Industry Evolves Beyond Its Roots.

Trends 124
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TCIP #025 – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel

Melissa Agnes

Canada’s Anti-Spam Legislation (CASL) is a Federal legislative regime that came into force in Canada on July 1, 2014. each email) and an organization / corporation / business can be fined up to $10 million per violation. Fines can also be imposed personally on the directors and officers of a corporation that contravenes CASL.

Policies 263
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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

And here we go…here are the benchmarks from 2017. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Corporate Reputation ).

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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. .

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Canada’s Anti-Spam Legislation (CASL) – Why It Matter to Non-Canadians

Melissa Agnes

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL also imposes personal liability on directors and officers of corporations that violate its requirements. By Maanit Zemel. CASL is arguably one of the harshest anti-spam regimes in the developed world.

Policies 195
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. If so, how?

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20 PR and Marketing Predictions for 2022

Sword and the Script

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 215