Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM.

Marketing 138

Marketing Conference Trends Viral 138

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms?

Marketing 40

Marketing Viral Fashion Product Launch 40

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. How NOT to Run Your Social Media.

Social Media 83

Social Media Media Viral Tools 83

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr.

Examples 120

Examples Viral YouTube Infographics 120

Melissa Agnes

MAY 15, 2014

With today’s Internet and social media landscape, defamation cases are on the rise. And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. On the surface, there was nothing disparaging about this 2013 review, and it seemed to be based on fact.

Reputation 173

Reputation Viral Small Business Tools 173

prTini

SEPTEMBER 24, 2014

Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. You can A/B test keywords and hashtags on social media, news outlets and search engines to identify the best way to word messages for each channel your audience is on. Viral Content Buzz. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Flatiron Communications

JULY 25, 2014

She then outlined the event format wherein a handful of editors and reporters who have sourced news, verified or debunked the reports and crowd-sourced stories — all through social media — will share their stories in a series of lightning rounds. It [official social media feeds] helps us get to original documents.

Airlines 37

Airlines Journalism Twitter Social Media 37

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Even the hijacking of a brand’s social media account can be damaging. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment.

Reputation 130

Reputation Viral Employee Customer Service 130