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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Gearing Up For Social Slam 2013

Waxing UnLyrical

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). Can you prepare for a possible viral social media disaster? I’m excited to be gearing up for Social Slam 2013. Enter Social Slam.

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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Whatever you call it, reactive PR response can we a winning tactical play.

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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. MGM films staged a telekinetic surprise.

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“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media.

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How Do We Love Hallmark Holidays? Let Me Count The Ways.

Barokas

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. Here are a few that have proven to work: Infuse Your Campaign with Comedy.

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4 Ways Influencers Support Brands in Real Time

Cision

It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. In 2013, Oreo did this with their famous Super Bowl tweet. It will make more of an impact than a polished, scripted message. Grow awareness.

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