Gearing Up For Social Slam 2013

Waxing UnLyrical

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). Can you prepare for a possible viral social media disaster? I’m excited to be gearing up for Social Slam 2013. Gearing Up For Social Slam 2013 is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013.

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What Compels People to Share Your Content?

Waxing UnLyrical

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. I know.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved.

No More Apologies

Waxing UnLyrical

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” A story has been making the rounds this week, and which I finally read a couple of days ago.

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly.

6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Viral Content Has a Distinctive (Extended) Distribution. Viral content is perpetuated over multiple generations after the initial push.

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Digital Rubbernecking and The New, New Pornography

Where the Fishermen Ain't

Last fall, given the recent news of a book deal , I found myself reviewing the now-famous case of Rebecca Martinson , sorority girl whose lengthy and foul admonition of her “sisters” went viral online (as did her also quite offensive Twitter posts , now deleted-yet-preserved). One afternoon as an undergrad at Saint Mary’s College of California, I was racing to the campus radio station where I was running late for my afternoon air-shift.

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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video.

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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube.

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Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

One reporter said the mistake’s virality was fueled by viewers’ disappointment of the HBO show’s current season. The virality spread past Twitter, too. Starbucks joins a few organizations who also received unexpected fame online after a mention or viral incident. Marco Rubio’s response to the 2013 State of the Union when he lunged awkwardly for a bottle of water.

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The Best of Holiday Ad Campaigns

Barokas

As we’re all drumming up the best and brightest to get our clients noticed in the year ahead, I wanted to share some inspiration in a few of the merriest viral holiday ad campaigns the Internet could find. Merry Christmas to all, and to all a good flight…that’s what West Jet had in mind when it brought Christmas cheer to a group of deserving holiday flyers in 2013. December is usually a hectic time in PR.

‘Hot cop’ in hot water as anti-Semitic posts surface

PR Daily

The Gainesville (Florida) Police Department—and one of its most prominent officers—learned that hard lesson, spurred by a viral Facebook post surrounding Hurricane Irma’s deadly landfall. The viral post led social media sleuths to discover unsavory Facebook posts written by Hamill, who was featured front and center in the “hot cops” photo. Brand ambassadors beware: What social media gives, social media can take away.

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Speak Up: Identify Influential Ideas to Make Your Mark

Cision

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Want to learn the three ways to make your idea go viral? Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Getting the message out is a lot different from being heard. So how does one get recognized in a noisy world already saturated with so much knowledge?

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel.

How Do We Love Hallmark Holidays? Let Me Count The Ways.

Barokas

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. I clearly remember the day (way back in 2013) that Uber and Cheezburger, one of the Internet’s most popular sites, announced they would deliver kittens to offices around Seattle in honor of National Cat Day. Welcome to February.

Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

The video quickly went viral, racking up over 1 million views the first day alone. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, When it comes to business-speak, all-things innovative took a beating in 2013: The Wall Street Journal names it as one of the year’s most hated buzzwords. Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Nestle, Epic Games, Grammarly, Disney and more have pulled their ads after a viral claim that the platform’s algorithm helps child predators find and distribute salacious content. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. As the video went viral and headlines appeared, YouTube’s marketing partners quickly distanced themselves from the platform.

4 Ways Influencers Support Brands in Real Time

Cision

It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. In 2013, Oreo did this with their famous Super Bowl tweet. When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out.

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An Absolute Must NOT Do When Dealing with Negative Online Reviews

Melissa Agnes

And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. On the surface, there was nothing disparaging about this 2013 review, and it seemed to be based on fact. By Whitney C. Gibson, Internet defamation attorney. With today’s Internet and social media landscape, defamation cases are on the rise.

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7 PR tactics that hurt more than they help

PR Daily

A Plea for Caution from Russia” was the title of a New York Times op-ed by Vladimir Putin in 2013. ” went viral worldwide, with the trending hashtag #HasJustineLandedYet. A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them. . Though public relations techniques are meant to get attention, some become news for the wrong reasons.

10 struggles that social media managers face

PR Daily

You can’t just hope that your campaign becomes a success and that your content goes viral. Social media posts just don’t go viral, in as much as photos don’t just automatically look good even with a great camera. Peter Serafinowicz (@serafinowicz) October 12, 2013. Mike Leffingwell (@mikeleffingwell) March 23, 2013. No, it is not that easy. Launching a social media campaign does not end with publishing content and hoping for the best.

3 guidelines for using social media monitoring during a PR crisis

PR Daily

This piece originally ran on PR Daily in March 2013. Which visuals go viral? It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what? examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Both were fired.

Facebook defends drop in users, predicts rising revenue

PR Daily

announced that “Already last quarter, we made changes to show fewer viral videos to make sure people’s time is well spent. Already last quarter, we made changes to show fewer viral videos to make sure people's time is well spent. 2013: 1.2 Facebook is defending its first ever drop in usership. The news that people are leaving the platform can spook investors and other business partners, calling into question the longevity of the platform.

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Guest Post by Karen Freberg.

Generational Targeting: How to Market to Everyone

Cision

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. This is exemplified in the rise of bloggers, influencers, and viral videos. Who is the typical “decision maker”? The ever-prized, often missing, key to a business’s or campaign’s success. The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention?

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan. The perpetuation of a “viral” story on digital channels can be hours. Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.”

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5 ways to overcome a reputational crisis

PR Daily

Oh, Lehigh University had seen viral stories before, as when a student dressed as a Teletubby broke into an apartment, raided the fridge, and dumped Chinese food into his “man purse.”. It started in 2013 with a bar fight at which a student hurled a racial epithet, Reese says. Editor’s note: This story is taken from Ragan''s distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses.

4 ways PR and marketing pros can use hashtags

PR Daily

Many brands, PR pros and marketers want to create viral content to increase reach. Facebook introduced hashtags in 2013, but they have had little tangible success. Loved by some and loathed by others, hashtags have become Twitter’s most divisive tool since their introduction in August 2007. This year, however, is when the humble hashtag will truly reach maturity.

5 lessons from America's most hated companies

PR Daily

Spirit Airlines’ ticket prices are the lowest, but Consumer Reports wrote in 2013 the airline “received one of the lowest overall scores for any company we’ve ever rated.”. Cable and satellite companies such as Comcast and DISH are commonly voted low for their lack of customer service, and a July 2014 phone call that went viral. It takes a lot to make consumers hate you, but many large companies did admirably at it last year. A recent report by 24/7 Wall Street.

Ryanair’s attempt to mock British Airways online backfires

PR Daily

The story went viral, partly because of how unusual it seemed. Ryanair trying to be funny did y’all not land at the wrong airport in 2006, 2007, 2013 and most recently Jan 2019 @Ryanair that Geography book for Dummies should be given to your pilots. After a BA flight to Dusseldorf mistakenly landed in Scotland, Ryanair decided to taunt its competitor online. Instead, users reminded the budget airline of its own imperfect record.

4 Examples of Fair Use Debates in the Digital World

Cision

In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

12 communication lessons from Monopoly

PR Daily

In 2013, fans voted the cat to be the newest Monopoly token, and the iron token was retired, DeAngelis notes. went viral because someone realized that most people were playing it wrong, she says. All right. Enough of that Minecraft business , I recently told our youngest kid, Thing Two. Let's see if you're up to a real game. It was time to play Monopoly—or at least a round, since we didn't have 72 hours to devote to a full game.

How to write a meaningful apology email

PR Daily

For example, in January 2013, Amazon accidentally sent an email promoting championship gear to Notre Dame and Alabama football fans before the game was even played. The negative buzz snowballed and eventually went viral. So, you've made a mistake. Maybe your website went down or you sent an email with an error. Maybe a PR situation has arisen. It happens to the best of us. Now you want to make amends, and you're thinking of sending an apology email.

Doing Real-Time Marketing Right

Shift Communications

One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. Leveraging humor and wit can clearly drive engagement and even take your content viral, but remember to be conscious that what you believe to be witty could come off as just plain awkward. Today’s digital world is all about the here and now – the right now.

3 ways media metrics can help you handle PR crises

PR Daily

Remember the Rutgers University debacle in 2013? Michael Phelps, with more than a million Twitter followers, helped the positive posts go viral as well as reach audiences that didn’t traditionally consume TV or online publications for news. By Ashley Deibert. Making your brand or client look good is different from making them look un-bad.

Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These days, we need to be considering how we’re going to take our content and power it up to viral status. The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. It’s said that mediocrity is the enemy of success, and a ho-hum multimedia press release won’t get you the coverage you need to propel your content to viral.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg! Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it.

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What the demise of Mic can teach us about content and metrics

PR Daily

In 2013, Mic launched an Identities vertical , which was “dedicated to examining the intersections of sexuality, gender, class and race in politics and culture for the millennial generation.” A listing for the Identities section in 2013 said Mic was looking for unpaid writers who would be open to “incorporating multimedia (video, GIFs, photos, memes, etc.)” Going viral and being valuable to readers aren’t the same thing.

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