ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? When other women came forward with similar claims, Fox had to confront its own internal failures and Roger Ailes was forced out.

Reputation 130

Reputation Viral Employee Customer Service 130

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? Before we called it content marketing, we called it marketing communications. It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

MARCH 4, 2013

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. Tinu Abayomi-Paul (@Tinu) February 25, 2013. I answered politely and sat quietly, though I was somewhat shaky internally.

Conference 78

Conference Community Twitter LinkedIn 78

PR 20/20

JUNE 25, 2019

Source: Neilsen , 2013). Video and creative media. Internal communications and events. Think of video, art installations, and more.). PR 20/20’s support for connected experiences and engagements are custom based on each organization’s needs, but may include: Corporate social responsibility consult and support.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. If you’re cautious about venturing into unknown territory, you may even want to start with an internal project. How about the communication for your next corporate event? From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “The little things where we draw the line just maintain basic company confidentiality, like internal salaries, or clients that we sign NDAs with.”

Communications 81

Communications How To Blogging Content Marketing 81