Remove 2013 Remove Consumer Remove Internal Remove Leadership
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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Want the video creation tips and best practices you need?

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Experience still matters in digital marketing (no matter what the ‘pundits’ say)

Communications Conversations

I’ll let you stew on that for a hot tick while I point out another interesting quote from the post–this one from Franklin Goldberg, CMO of the Parable Group: “Many businesses need to rethink their requirements for high-level leadership positions, especially within the Marketing and Sales departments. I just don’t buy it.

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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

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How to Boost PR Campaigns With Social Data

Beyond PR

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

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The Sword of Certainty: Information is Power

Doctor Spin

Being informed and granted a bigger picture is a typical leadership privilege. 2013, May 3). 11 Evil Leadership Techniques. The Qualities of Leadership: Direction, Communication, and Obfuscation. Leaders must wield the Sword of Certainty wisely. It grants the leader an extra buffer of power over the uninformed.

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Sizeable challenges: ensuring your communications work at scale

Presspage

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world. Technology is wonderful.