Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong. This problem of saying sorry, it wasn''t just something women in the U.S.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Flatiron Communications

SEPTEMBER 30, 2015

The deal values Business Insider at $442 million, almost $200 million more than what The Washington Post sold for in 2013 and well above the $315 million AOL paid to acquire The Huffington Post in 2011.” ’ A lot of it looks like advertising. that are focused on technology for the enterprise, not the consumer.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Guest Post by Taral Patel. Let’s face it.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. But like any PR or marketing program, it’s all in the execution.

Marketing 120

Marketing Advertising Advertising Measurement 120

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Invest in automation and technology.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 103

Marketing Content Marketing Crisis Management Data 103

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 8) Creativity over productivity.

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Susan Kostal | Stet.

Marketing 169

Marketing Employee Content Marketing Training 169