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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120
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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered Hurricane Sandy in Connecticut in 2012. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 59
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The Race Back to Actual News

David PR Group

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it?

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The evolution of mainstream media and the need for every company to become a media company

Presspage

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.”

Company 111
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Client Taps Paid Media to Lure Pay for Performance PR

Bad Pitch Blog

The top tier of rewards focus on print publications. USA Today: $25,000 Associated Press: $20,000 Wall Street Journal: $20,000 The rest of the bounties are broken out on the "PR Bounty" site. Startup founders would have stepped over their mother back in the day for an article in the Wall Street Journal. What Do You Think?

Media 68
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#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

It’s a far more visual experience to check out a person’s influence print. The discussion progressed on to a long and detailed post on Nieman Labs , which examines what the potential is for news organizations to begin to measure the impact of journalism. 21, 2012 is available (just follow that link!).

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Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. 94 crore (~ $15.1M) in FY 2012 to Rs.300 Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. The Monday and Saturday papers will remain unaffected. 300 crore (~$48.3M) in FY 2013.