Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And then we pitched.

Case Study 102

Case Study Internal International Study 102

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. If you do pitch sustainability to the media, be able to provide data on how these efforts have positively impacted your company. The press will look beyond initiatives and internal communications. In the U.S., it is even higher at 33%.

Financial 52

Financial Government Storytelling System 52

Bianchi Biz Blog

MARCH 7, 2022

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. It was an internal struggle deciding because I felt my heart was in community stories. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Stephen Waddington

MAY 4, 2019

Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. It erodes the ability to share stories, participate in public conversations, form communities and develop knowledge. Black Lives Matter is an international movement which began within the African American community.

Privacy 72

Privacy Web Facebook Film 72

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We need to educate ourselves and ask for feedback internally and externally.

Communications 198

Communications Viral Fashion Public Affairs 198

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? Whether it’s to tweak your pitch.

Sports 68

Sports Education Construction Television 68