2012 Blogging Content Marketing Creativity 
Sword and the Script
JANUARY 10, 2017
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.
Sword and the Script
MAY 11, 2019
In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Journalistics
JANUARY 24, 2016
In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.
Sword and the Script
NOVEMBER 8, 2016
Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.
Sword and the Script
NOVEMBER 26, 2016
In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.
Journalistics
JANUARY 24, 2016
In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.
Cision
SEPTEMBER 23, 2015
We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Blog traffic. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ). PR Measurement is Not One Size Fits All. Social media following and engagement.
Expert insights. Personalized for you.
60 
Let's personalize your content