PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Blog traffic. Event attendance. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ). Media coverage opportunities secured and completed. Influencer chatter.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Learn more: press release , blog post. Onclusive has raised $21.4

Industry 87

Industry Media Technology Employee 87

Sword and the Script

OCTOBER 22, 2019

If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it. 3) Audio and podcasts.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution.

Case Study 118

Case Study Software Data Web 118

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. I had a great time chatting with Chris Yandle and PRSA members on our recent podcast. Hopefully we can host another chat again soon!

Storytelling 60

Storytelling Social Media Sports Strategy 60