PRSay
JANUARY 6, 2021
Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. Awe is the second most viral emotion.
Karen Freberg
JANUARY 14, 2021
With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have a bit more now in 2021 to tie into current industry trends. to be able to adjust and work on additions and changes to our syllabus. Think about it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
MARCH 1, 2016
Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible. 5/6 (May 2011): 530-546.
Waxing UnLyrical
APRIL 3, 2012
Here’s another example : a flash mob was organized “just for fun” towards the end of 2011, where nearly 200 people in Mumbai pulled off a four-minute jig at Chhatrapati Shivaji Terminus (where the terror attacks of 2008 began). And in New Delhi, around 50 Delhiites took the city by surprise with a similar tactic.
Waxing UnLyrical
OCTOBER 17, 2011
We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 1 trending topic on twitter across two days for “Arrggghhh” and “#breakup”. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. Do you have any favorite campaigns from 2011?
ReimaginePR
JUNE 18, 2015
In 2011, the CDC estimated that nearly 80% of ALS sufferers are Caucasian. Trend or die. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. Like it or not, we’re in an era of mind-numbing information overload.
PRSay
APRIL 18, 2024
When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T. For Swifties of a certain age, the image of Kanye West interrupting Swift’s acceptance speech at the 2009 VMAs is unforgettable, but she came back stronger than a 90s trend. Swift’s songs are never formulaic.
Expert insights. Personalized for you.
198 
Let's personalize your content