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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Managing a crisis communication situation with empathy. Please support my blog by sharing it with other PR- and communication professionals. Here are seven real-life situations where the Theory of Mind can make a difference: Crafting a press release that resonates with journalists. Tailoring pitches for diverse audiences.

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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Good crisis communications teams stay prepared for these kinds of events. And returning to hockey, Air Canada threatened to pull its NHL sponsorship if changes weren’t made to reduce the number of serious head injuries plaguing the league in 2011. The NHL adopted new rules to limit concussions. .

Brand 148
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2010s: The decade defined by impact

Karen Freberg

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I would have never imagined this would become one key part of my brand and reputation in the industry and academy.

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The Questionable Apology and Its Dangers

Reputation Specialist Michael Toebe

Two well-known professional coaches — Jon Gruden and Urban Meyer— became the newest examples of weak-effort apologies and poor crisis communications in the last week. As is common these days, someone went rummaging through the garbage, or went searching for dirt and found it, from 2011. I don’t think it goes well.

Crisis 52
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Lessons From a Very Public Break-Up

Waxing UnLyrical

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.