Remove 2011 Remove Communications Remove Crisis Communications Remove Reputation
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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190
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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

The ability to comprehend the thoughts and emotions of others holds transformative potential in the realm of communication. Enhancing your awareness of this concept can significantly increase your communication skills. It enables us to predict and interpret others’ actions, empathise, and communicate effectively. Baron-Cohen, S.,

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada.

Brand 148
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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

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The Questionable Apology and Its Dangers

Reputation Specialist Michael Toebe

Two well-known professional coaches — Jon Gruden and Urban Meyer— became the newest examples of weak-effort apologies and poor crisis communications in the last week. As is common these days, someone went rummaging through the garbage, or went searching for dirt and found it, from 2011. He whiffed.

Crisis 52
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2010s: The decade defined by impact

Karen Freberg

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I would have never imagined this would become one key part of my brand and reputation in the industry and academy.