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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Take advantage of social media. .

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. creative agency. The video quickly went viral, racking up over 1 million views the first day alone. Let me tell you about one such story.

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10 lessons from 10 years of teaching social media

Karen Freberg

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity. It’s all worth it! Think about it.

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I Love My HA Jamz

The Hoffman Agency

The backstory behind this viral video is classic — three roommates at the University of Oregon wanted to share their affinity for Oregon football, so they made a music video. Anyway, I was so obsessed with the Ducks that when they lost the 2011 National Championship football game, I refused to go to school the next day.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. Do you have any favorite campaigns from 2011?

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T. Song: “Bigger Than the Whole Sky”) Inspire creativity. When Swift swallowed a bug onstage, the memorable concert moment went viral because it was so relatable and because of how she handled it.

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something. ABC takes a stand .

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