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The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]

Sword and the Script

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The creative must be linked to the brand, the spot must trigger an emotional response from the audience and finally, it has to spark engagement, both online and at the water cooler. According to Ms. Image credit: Unsplash.

Sports 113
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011. After I moved to Mississippi, I started teaching at Tulane’s Biloxi campus in 2006. I teach it twice a year.

Education 107
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Influencer Insights: Media Moves and Intel for the Week of March 14

Beyond PR

This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011.

Fashion 40
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2010s: The decade defined by impact

Karen Freberg

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. Some of my favorite collaborations over the years include: Colorado Ski Association (2011).

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

Scripps School of Journalism spring quarter of my junior year. We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. has been exploring in her work on women in journalism. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. It’s a work in progress. It’s a theme that Topi?

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 93