2011 Brand Marketing Print 
Onclusive
MAY 12, 2022
That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. Want more insights?
PRSay
MAY 9, 2023
However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns.
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Onclusive
MAY 12, 2022
That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?
Waxing UnLyrical
FEBRUARY 28, 2013
The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was liberated inevitably plays on your mind. Yes, we’re even starting to talk about marketing. Experiences which will surely scar them for life.
NewsWhip
FEBRUARY 19, 2021
Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.
Stephen Waddington
DECEMBER 30, 2019
He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9.
Waxing UnLyrical
DECEMBER 20, 2011
Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Children (particularly those tall enough to reach the cookie jar on their own or “jarrers”) have become bored with our brand. They were intense little creatures that smelt like cinnamon and cloves.
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