Is Public Relations Management a Technology? [PR Tech Sum]
Sword and the Script
JULY 7, 2020
In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. The company says a centralized tool that links these things together will present a complete picture of media relations activity.
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