2009, Print and Trends - Public Relations Today

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

JULY 10, 2023

Like it or not, applied AI, virtual twins, distributed infrastructure, and other industry-changing technology trends aren’t going away. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology

Technology Television Web Social Media

AP Style: How relevant is it in 2019?

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Sensing a trend here? Not by a long shot.

Handbook

Handbook Guidelines Print LinkedIn

Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering

Engineering Automotive Agriculture Media

Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. Can you tell us what types of stories, trends or issues are on your radar now? I used the G.I.

Meeting

Meeting Transportation Media Journalism

Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. This guarantees a variety of ideas, but the different cultures, time zones and the lack of events at the Davos Congress Center make things quite complicated.

Crisis Management

Crisis Management Crisis Advertising Advertising

Hold the front page: the news business remains a work in progress

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. Print has ceded to digital but it’s a work in progress. #2

Social Media

Social Media Print Study Advertising

How to Boost PR Campaigns With Social Data

Beyond PR

JANUARY 16, 2018

Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . He previously worked at Bloomberg LP from 2003 to 2009 where he held progressing leadership roles within the company’s Media Group.

Data

Data Retail How To Sports

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Call it an integration if you will.

Blogging

Blogging Twitter Facebook Measurement

How Politics Redefined the Vaccine Debate

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. That’s what happened to some in the wake of a measles outbreak that started at Disneyland in January 2015.

Radio

Radio Interviews Print Travel

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations

Media Relations Media Print Newspapers

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics

Ethics Communications Print Television

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications.

Content Marketing

Content Marketing Publicity Marketing Television

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. Her academic background — and the fact that she said in a 2009 People magazine article that hers was an anti-vaccination family — made her the darling of the anti-vaxxer community.

Healthcare

Healthcare Brand Branding Pharmaceuticals

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