Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Comment as pts moderator Amber Francis @defineamber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# Bah, humbug.

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That sort of creativity gets you noticed.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

JANUARY 14, 2011

Comment as pts moderator hackmanj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator HowieSPM Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

SEPTEMBER 26, 2010

John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. Why: A great take on the quality of modern communication because of the speed at which we can now communicate.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 23, 2010

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Do you have hidden gems to share? pts Settings.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. In other words, something very unusual. pts Settings.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Comment as pts moderator Krista Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? Comment as pts moderator Jill Foster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! What about giving thanks for the things that didn’t work out?

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

DECEMBER 23, 2010

Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

DECEMBER 19, 2010

GupShup, however, is already giving Facebook a run for its money in one of the most populous (and talkative) countries in the world. Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Regardless, thanks for visiting! These fine folk did: Jan.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! So here is the New Year’s Edition of Weekly Roundup. These fine folk did: Jan.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Comment as pts moderator Josh Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. | pts Settings. Fire drills are important.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Possibly, never to return. pts Settings.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

DECEMBER 5, 2010

So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL!

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). Forget Foursquare and Facebook. No more presents, great food and holiday cheer, you think?

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Comment as pts moderator Geoff Livingston Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Jimi Hendrix rules!

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Comment as pts moderator Kami Huyse Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

OCTOBER 31, 2010

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Why: if we don’t enjoy what we do, what’s the point? Regardless, thanks for visiting! These fine folk did: Jan.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Social karma works in strange ways.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

OCTOBER 14, 2010

Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0 pts Settings.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. Start measuring.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Comment as pts moderator pepcoandDChater Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 25, 2010

Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. Comment as pts moderator Jill Foster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Top German firms ban Facebook and Twitter , by Neville Hobson. Comment as pts moderator Wedge Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Why: Celebrities don’t always the perfect brand relationship make.

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. If you use Seesmic , you can also save items from your Twitter and Facebook streams. Comment as pts moderator Mary Deming Barber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Image: rubyblossom. I don’t. pts Settings.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

JANUARY 3, 2011

Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Comment as pts moderator Sarah Skerik Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! If you’ve recently started a new job, what tips would you add? Do share via a comment. pts Settings.

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Comment as pts moderator jen Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. You can schedule posts to Facebook. So of course I checked it out. It really is a conversation platform. Responsiveness.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103