Sword and the Script
FEBRUARY 2, 2022
In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.
Cision
APRIL 13, 2015
Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Want to rise above the content clutter?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Frederik Vincx
JULY 25, 2023
Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. And later creating an inbound sales engine via content marketing and conversion optimization. They became our first clients.
Sword and the Script
DECEMBER 5, 2017
Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.
Burrelles Fresh Ideas
NOVEMBER 14, 2023
Surprisingly, the endorsement guidelines have remained unchanged since 2009 despite significant transformations within the influencer industry. For influencers, brands, and other intermediaries like advertising agencies, and marketing and PR firms, there are some crucial updates you should be aware of.
Stuart Bruce
APRIL 16, 2015
It’s being hosted at the headquarters of global branding and design agency Elmwood. I’ll be speaking alongside the incredibly witty and insightful Jon Morter who came to fame in 2009 for his successful campaign to get Rage Against the Machine as the Christmas number one instead of yet another X-Factor winner.
Sword and the Script
JULY 31, 2018
In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.
Expert insights. Personalized for you.
130 
Let's personalize your content