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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 131
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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Engaged CEOs can play a powerful role in thoughtful external communications including PR and content marketing. Give our services a try.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

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Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

Because when marketing invests invest time and budget into owned media, you are building two assets. First, you are building a library of content. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers.

B2B 148
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In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

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Prezly

Frederik Vincx

Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. And later creating an inbound sales engine via content marketing and conversion optimization. First designing and programming the initial product.