ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. in the business world, and particularly in Silicon Valley.”

Technology 266

Technology Television Web Social Media 266

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead.

Trends 126

Trends Pitching Twitter Nonprofit 126

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since.

Meeting 131

Meeting Radio Sports Telecommunications 131

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 88

Guidelines Brand Branding Advertising 88

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

APRIL 14, 2011

Not even permission to advertise, according 2 some studies. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. Are reputation, issues management and media relations part of a promotional effort? Meaningless metric if we arbitrary assign loose value to it.

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&#

Travel 79

Travel Case Study Creativity Advertising 79