Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” We are all familiar now with the PESO model. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since.

Meeting 131

Meeting Radio Sports Telecommunications 131

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&#

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. It is communications, it does include social media and traditional media relations.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

APRIL 14, 2011

Not even permission to advertise, according 2 some studies. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. Are reputation, issues management and media relations part of a promotional effort? @jenzings: Unless tie a result to a like purch/activity means 0.

Measurement 69

Measurement Financial Facebook Tourism 69

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. “I share to be part of a community. “How?

Communications 81

Communications How To Blogging Content Marketing 81