Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Reevaluating Twitter. ESG and your agency.

Trends 127

Trends Pitching Twitter Nonprofit 127

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 89

Guidelines Brand Branding Advertising 89

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since.

Meeting 131

Meeting Radio Sports Telecommunications 131

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. That’s what “good PR&# has always been, and should always be, about.

Facebook 106

Facebook Twitter Education Industry 106

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81