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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

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What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

No matter how many episodes they go through, SNL continues to find new ways to make us laugh, lampoon our public figures and create new waves of comedic stars. So how have they managed to stay one of the most popular shows on television for more than four decades? Let your talent lead the way.

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PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. So, how will public relations be thought of by then? [By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Person of the Year, 2014?

David PR Group

Amazon Prime, though launched in 2005, reached new heights in the past year as it enables customers who pay an annual membership fee to receive free two-day shipping on many products as well as access to a vast array of online movies, television, music, and cloud storage. Ebola Doctors and Nurses. Harvey Levin.

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Former German Chancellor Being Gamed By Putin and Falling for It

Reputation Specialist Michael Toebe

Now former German Chancellor Gerhard Schröder greets Russian President Vladimir Putin in 2005 | Vladimir Rodionov/AFP via Getty Images. There is much to be learned from our associations with people who are viewed as unsavory or criminal. The blind spots we develop can and do often lead to allegiances from which we should move away.