PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 190

Handbook Publicity Newspapers Television 190

Reputation Specialist Michael Toebe

MAY 19, 2022

Now former German Chancellor Gerhard Schröder greets Russian President Vladimir Putin in 2005 | Vladimir Rodionov/AFP via Getty Images. There is much to be learned from our associations with people who are viewed as unsavory or criminal. The blind spots we develop can and do often lead to allegiances from which we should move away.

Reputation 52

Reputation Television Energy Ethics 52

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. There was a public outcry. Newhouse School of Public Communications.

Sports 60

Sports Internal International Enterprise 60

Landis PR

MARCH 13, 2023

All the President’s Men (1976) 1977 Academy Award Winner I was in grade school on summer break in 1973, which is when the Watergate hearings were televised. 2005) 2006 Academy Award Nominee “Good Night, and Good Luck.” Murrow, during the peak of his career during the early days of televised news.

Journalism 52

Journalism Film Ethics Television 52

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48