2005, Brand, Leadership and Reputation

Owning public relations as a management discipline

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. The outcome is trust, reputation, and behaviour change. You can’t blame the professional associations although they have a leadership role.

Publicity

Publicity Corporate Interviews Reputation

When A Founder Does PR Damage

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. Although Papa John’s has recovered a bit from a stock price drop right after the scandal broke, nothing about this is good for the brand or the business. So, what’s the answer? The red flags were there.

Leadership

Leadership Media Training Employee Travel

Behind the Headlines With Lynda Fernandez

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.

Real Estate

Real Estate Agriculture Local Technology

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. McGraw-Hill Education.

Strategy

Strategy Customer Service Airlines Hotels

Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. We often talk about how people connect with different brands. Sure, we know brands. But do we connect with brands? And copywriters do go on about finding a brand’s unique voice. How to train a spokesperson? Table of Contents.

Training

Training How To Video Corporate

HSN, Inc. Taps Flatiron as Corp. PR Agency

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. About Flatiron Communications LLC. the HSN Shopping App for mobile handheld devices and HSN on Demand ®.

Agency

Agency Retail Apparel Mobile

5 technologies that will change how you do PR

Presspage

AUGUST 15, 2017

the importance of online reputation management. thought leadership. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. These trends included: the importance of influencers. contributors.

Technology

Technology Big Data Video Data

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

AUGUST 31, 2018

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It is such a wasted opportunity for brands.

Media

Media Journalism Report Video

Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

SEPTEMBER 4, 2023

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. Let me put it this way - all of us on social media are trying to build a brand.

Social Media

Social Media Media Writing Web

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To

How To Media Print Real Estate

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

JULY 17, 2015

That percentage has doubled since 2005. While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013.