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Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

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Owning public relations as a management discipline

Wadds Inc.

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. The outcome is trust, reputation, and behaviour change. There’s an even longer subset of roles focused on audiences and channels.

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PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

Here are some of the reputation “winners” born amid the chaos of the storms. McIngvale has navigated these waters before; he offered shelter to victims of Hurricane Katrina in 2005. Of course, tickets were scarce by the time these announcements were made, but a few airlines did earn some reputation cred for their efforts.

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When A Founder Does PR Damage

ImPRessions - Crenshaw Communications

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. Although Papa John’s has recovered a bit from a stock price drop right after the scandal broke, nothing about this is good for the brand or the business. So, what’s the answer? The red flags were there.

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Don’t Hire a PR Firm for its Great Reputation

Shift Communications

Or rather, don’t hire a PR firm based solely on a great reputation. While a brand name is a good place to start your search, it doesn’t guarantee success. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on.

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The Complete Guide to PR Stunts

5W PR

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. KFC is a fun and carefree brand with a great attitude towards marketing stunts. The IHOP name change began as a mysterious campaign where the company asked customers to guess why the brand would change its name to “IHOB.”

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.