Prohibition
FEBRUARY 2, 2024
While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.
Doctor Spin
DECEMBER 4, 2023
Overcoming the inertia of a widely held belief or trend requires strategic and often more creative communication efforts. 2004), Mapping Boundaries of the Hostile Media Effect. 2004), Mapping Boundaries of the Hostile Media Effect. Source: Journal of Communication 5 Gunther, A.C. and Schmitt, K. Public Choice, 172, 465–482.
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PR in High Definition
MARCH 12, 2019
Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. In 2004, the web was barely relevant to my life. Ultimately, the web is a mirror for humanity; even if we invent ‘proper’ AI, it will reflect human biases and weaknesses – as well as our strengths, creativity and positivity.
PRSay
AUGUST 27, 2019
” • Deborah Radman, APR, Fellow PRSA, class of 2004: “Gratitude is the root of happiness. ’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved.
wiredPRworks
SEPTEMBER 30, 2020
The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.
Doctor Spin
FEBRUARY 22, 2024
To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. “Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“
Cision
SEPTEMBER 1, 2015
Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. Images: Audio-Technica , Steven Depolo , Mike Schinkel ( Creative Commons ). They’re Too Focused on Internal Structure.
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