Doctor Spin

MAY 30, 2023

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Berkowitz (Ed.),

Publicity 52

Publicity eBook Ethics Resources 52

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold.

Corporate 60

Corporate Interviews Community Newspapers 60

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Conversations

AUGUST 17, 2014

First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). itself pushing a PRSA agenda).

Education 87

Education Training Policies Crisis Management 87