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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

“Opinion polls can lead to a ‘bandwagon effect’ where people adopt majority views, or a ‘underdog effect’ where people adopt minority views, potentially impacting social science predictions and pollsters’ professional reputations.” 2004), Mapping Boundaries of the Hostile Media Effect. British Journal of Political Science, 15, 51 – 74.

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Social Selling Secrets Masterclass

wiredPRworks

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. link] 2 Broom, G.,

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

He regularly used innovative and creative advertising techniques to capture the public’s attention. His reputation often preceded him, drawing in crowds based on his name alone. Barnum had a knack for creating buzz. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). I miss the issues and reputation management work, especially on corporate responsibility issues. What do you miss most about working in PR? Five years.

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Exposing PR’s weaknesses

PR Conversations

Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Dan Bryant ( in a Guardian post ) noted other creative industries don’t even get asked their position on climate change. itself pushing a PRSA agenda).