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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 59
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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die!

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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Happy Birthday World Wide Web

PR in High Definition

Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. In 2004, the web was barely relevant to my life. One of them tells me about Facebook – ‘it’s the best thing ever!’ – but because I don’t have a university email address any more, I can’t use it.

Web 54
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

million over five venture rounds since 2004. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Have an interesting announcement from a PR technology vendor?