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Metaverse for Marketing: Twice the Hype?

Shift Communications

Why brands should approach the impending rise of the Metaverse with caution. Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. That was in 2003. That’s what the hype said, at least.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

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The Case for Consistent Business Development

Solo PR Pro

You can establish visibility by networking, advertising, blogging, speaking, social media and more. As a solo consultant, your reputation is integral to your brand. Your online presence, including your website and social media profiles, should reinforce your professional image.

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

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5 Great Girl-power PR campaigns you may have forgotten

5W PR

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F.

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How to Attain Fall Triumph in PR & Press Releases

Newsfile

In fact, millions of people look forward to purchasing this drink every year since its introduction in 2003. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. As a result, sales are increasing.

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How to Attain Fall Triumph in PR & Press Releases

Newsfile

In fact, millions of people look forward to purchasing this drink every year since its introduction in 2003. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. As a result, sales are increasing.

How To 93