Mindful Marketing
JUNE 15, 2015
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.
Cision
NOVEMBER 2, 2017
In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years. And for the past 14 years, I’ve led a marketing agency, helping other brands acquire new customers. Rather, it’s evolving.
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Polaris
DECEMBER 10, 2014
Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). Back in 2003, I started HEADLINES and maintained it for 2 years.
Maxim Behar
MARCH 11, 2021
Second, they are free, interactive and are a magnet for advertisers. Practically speaking, the last factor, advertising activity, is the most important of all. Then many of my friends called me, all the lot mad at me, and reminded that after all I myself started off with a job in a daily and it doesn’t become me to say such things.
Sword and the Script
APRIL 19, 2016
However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Proven to get More Out of Media Relations.
Solo PR Pro
JANUARY 16, 2018
Whether you gain new business through referrals, networking or advertising, you need visibility, credibility and relationship to win new business. The last thing you want is to be out of sight and out of mind in your target market. You can establish visibility by networking, advertising, blogging, speaking, social media and more.
5W PR
OCTOBER 22, 2018
The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing.
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