Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). I’d rather have blog subscribers.”. Are blog subscribers better?

Blogging 183

Blogging Comparison eBook Case Study 183

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. How did you decide on a career in marketing/advertising?

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

APRIL 19, 2016

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

Solo PR Pro

JANUARY 16, 2018

Whether you gain new business through referrals, networking or advertising, you need visibility, credibility and relationship to win new business. The last thing you want is to be out of sight and out of mind in your target market. You can establish visibility by networking, advertising, blogging, speaking, social media and more.

Advertising 41

Advertising Advertising Resources Social Media 41

5W PR

OCTOBER 22, 2018

The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing.

Engineering 22

Engineering Education Retail YouTube 22

Prohibition

JANUARY 14, 2022

A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. Who will liaise with the affected departments, such as marketing and communications? In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mindful Marketing

JULY 19, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a marketing educator, I take some pride in understanding organizations’ marketing and sharing it with others. The market for data brokering is huge – now a $138.9

Analytics 99

Analytics Data Retail Advertising 99